Has Trump really killed woke? + 2025 blockbuster content + JFK’s rhetorical trick

Why on earth is Trump one of the world’s biggest successes?

Have attention spans really shrunk? + marketing myopia + 2025 recession opportunity

How Allegra Spender cut through on tax + Thought Leadership 2024 surge + BoJo’s food addiction

Shane Oliver interview: 10 lessons from a master communicator

Is the ‘power of story’ ... just another story?

Here is another way to harness the benefits of story

Dear Bertie. Warren Buffett’s simple writing trick

A technique the billionaire investor uses to nail his communications tone